On March 23rd, the World Wildlife Fund (WWF) sponsors an event called Earth Hour, which is explained by WWF as:
Earth Hour is a simple idea that quickly turned into a global phenomenon. Hundreds of millions of people around the world turn off their lights for one hour on the same night, to focus on the one thing that unites us all—our planet.
Basically, it is a push by countries and cities around the world to turn off the lights for an hour on March 23rd (the United State’s time is from 8:30-9:30pm your local time) in order to save energy and promote energy efficiency awareness, among other world problems. In addition, celebrities and WWF supporters created the “I Will If You Will” challenge – people will perform an act if a certain number of people agree to help the environment in some way. For example:
- Supermodel Miranda Kerr will teach a free yoga class if 500 people upload an “I Will if You Will” challenge to YouTube (This goal was reached, and Miranda completed the yoga class!)
- Actress and businesswoman Jessica Alba will let her daughter and other employee’s children dress the Honest Company‘s employees if 10,000 people pledge to switch to non-toxic eco-friendly products
- The Green School in Bali, Indonesia will go paperless for the rest of the school year if 1,000 people pledge to plant a tree
- Many other individuals are uploading their own as well, including members of the Earth Hour/WWF team
Here is the promotional video for more information: