ARTICLE: 7 Things About Social Media That You’re Not Going to Learn in College
This article really surprised me. I have looked up Social Media Manager positions before, and I know that I would never sleep, constantly updating twitter, flikr, the blog, website, and facebook. Sure it would be fun and constantly stimulating, but I didn’t think of being a communications consultant who is fluent in the language of social media instead of just being a social media manager. Sounds like a smarter career choice to me.
Abbey Dufoe 
We’re already starting to see this (http://www.wired.com/dangerroom/2011/01/unfollowed-pentagon-deletes-social-media-office/) – social media isn’t some separate, special kind of communications tool only available to us social media managers. It’s ubiquitous, and as such, will become a normal part of every communicator’s job, whether they like it or not. Sure, people skilled in social media are in high demand right now, but what about in three years? Aren’t you going to want someone who’s more well-rounded in the fundamentals of good communication instead of someone who really understands Twitter (which may not even be around then)?
Social media are just new tools – learn how to integrate them into broader strategies now, and you’ll be much better equipped over the long-term.
After reading this article and many other pertaining to this topic, I am beginning to see your point of view as well. In a couple years when I graduate college, I will definitely be more educated on communications and media practices! I am only a sophomore and have taken mostly General Education classes so far (since I am one of those students who has NO idea what to do with their life!). The COMM classes I am taking now are opening my eyes to this world of communication with blended technologies and knowledge. Thanks for the comment, and I hope you continue to help me immerse myself in the world of mass media! Also, I love your reading your website! You have tons of interesting information.